There is a common lie Wichitans tell ourselves: you can get everything you want on one side of Wichita. If you live on the west side of Wichita, then there is no need to go east and vice versa. This idea that you can get everything you need in one specific location in Wichita is highly flawed. If this were true, why would you ever travelto Colorado, Kansas City, Tulsa? Here is a fun topic that everyone in Wichita likes to talk about - the possibility of Cheesecake Factory. You are lying to yourself if you think you would not drive across Wichita to go to the Cheesecake Factory, regardless of where it opened. So I ask you – why isn't an extra 10 minute drive time to get the quality service or product you are wanting worth the extra drive time?